The Clear Intent Builder

SET THE DIRECTION

The Clear Intent Builder

Write the four statements that let your team make the right call without coming to you first.

When five people give five answers to "where are we going," that's a language problem. Clear Intent fixes it with four short statements anyone can repeat. This builder walks you through writing all four.

WHAT YOU GET:

  • A fillable builder for all four statements: who you are, what you do, why you do it, where you're going

  • The four rules that keep each statement clear, drawn from military Mission Command

  • A worked example and reflection prompts for every statement

  • A one-week test that tells you whether your Clear Intent actually holds

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