About LoyaltyOps™
Built by Operators Who Saw the Same Problem Everywhere They Worked
Business owners stuck in the day-to-day, with capable teams unable to run the business without their owner in the middle of every decision.
We help business owners get out of it, by building the team operations that free them to lead the business into what's next.
AS SEEN ON
From the Battlefield, the Boardroom, and the Advisory Room
One belief became clear across all three worlds: teams don't perform on effort alone. They perform when the operations are built for how they actually work together.
LoyaltyOps began around a dinner table.
For years, co-founder Michaela "Mickey" Anderson, her husband Kyle, and her father Daniel Sceli sat together sharing stories about leadership, teams, and what makes people perform together under pressure. Their conversations spanned Tier 1 military special operations, the boardroom of public and private enterprises, and the advisory room.
The same pattern showed up everywhere they worked. They saw smart people, strong strategy, and real effort, and yet execution still came down to a few people working harder than the operations required. Teams worked hard. Leaders cared. The operations that would let the team actually run the work hadn't been built.
That shared insight became the foundation of LoyaltyOps. We help business owners build the team operations that free them to lead the business into what's next, whether that's scaling or exiting the business they built.
How LoyaltyOps helps business owners get out of the day-to-day.
Three disciplines shape everything we do.
Tier 1 methodology.
Our methodology is proven in Tier 1 special operations, where team performance isn't optional. What we help you build holds under pressure.
Behavioural psychology.
We build operations grounded in behavioural psychology, so what gets built fits how your team actually behaves.
Team-focused operations.
We focus on how the team and leaders actually work together, so the team becomes the competitive advantage the business grows on.
Together, they let business owners get out of the day-to-day and stay out.
The People Behind the Work
Michaela "Mickey" Anderson
Co-Founder
Mickey founded LoyaltyOps after two decades of building businesses and advising growing companies. Her background sits at the intersection of organizational performance, behavioural psychology, and growth strategy.
She built LoyaltyOps to turn what makes teams perform together into something business owners can build into how the company runs every day.
Kyle Anderson
Co-Founder
Kyle spent fifteen years as a Tier 1 Special Operations Assaulter before co-founding LoyaltyOps with Mickey. He brings the operational discipline of elite team performance into the work. That's how we build the operations that let teams make decisions, hold commitments, and execute under pressure.
The methods that make Tier 1 teams perform under extreme conditions are the same ones we use to help growing businesses perform through change.
Daniel Sceli
Advisor, Board Member
Daniel brings eighteen years of experience as a CEO across public and private enterprises, with deep expertise in leadership alignment, disciplined execution, and organizational turnarounds. He serves on the LoyaltyOps advisory board, supporting the firm as it grows.
What We Believe About People, Teams, and the Work
Four beliefs that shape everything we do.
People are the competitive advantage.
In an age where AI and tools keep getting better, a team that performs together is the one advantage no tool can replicate, and no competitor can copy.
Operations should serve the people, not the other way around.
The work is to build operations that enable capable people to do their best work together, so the team thrives rather than holds the business together through effort alone.
Clarity is the foundation of everything.
When everyone is aligned in the same direction, execution no longer depends on any one person but on how the team works together.
Teams get stronger by design.
High performance is built into how the business runs, through clarity, coordination, and continuous improvement, rather than hoped for through effort.
Why We Call It LoyaltyOps
Loyalty is commitment in action. Ops is what makes it possible.
Loyalty
Commitment in action. It's the follow-through on promises made to the mission, to the team, and to the people the company serves, and it flows in both directions.
Ops
The operations that turn that commitment into something people can count on every day, with shared direction, clear decisions, and commitments that hold.
LoyaltyOps is the work of turning mutual commitment into the way your company actually operates.
The LoyaltyOps Way
Our five core values, and the everyday language we use to communicate them. They shape how we work, how we treat each other, and how we show up to serve.
- Mission over Ego
- High Standards, Deep Devotion
Teamwork
- Open, Honest, Together
- A good shepherd smells like sheep
- Find the path or create it
- Perpetual optimism is a force multiplier
Optimism
- Energy is influence
- Protect your energy
- Pedals over podium
- Own the outcome by owning the behavior
Commitment
- The 24-hour rule
- How you do anything is how you do everything
- Ask before assuming
- Context before decisions
Curiosity
- Beginner’s mindset
- Complacency is toxic
- Direct is kind
- Be the constant, not the variable
Kindness
- See and honor the human
- Regulate then reason
Ready to talk it through?
A focused thirty-minute conversation with no obligation.
We'll talk through what's slowing the business down, whether LoyaltyOps is the right fit, and what the right next step looks like. If we aren't the right firm, we'll tell you and point you toward who is. Pick a time below that works for your week.
Contact Us
LoyaltyOps™ HQ
430 Hazeldean Road,
Unit #6, Suite 17
Kanata, Ontario, Canada
K2L 1T9
Email: [email protected]
Phone: 1 365-659-4720
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